While hundreds of factors are evaluated in the ranking a search engine gives your website, backlink analysis is probably one of, if not the most, critical area of search engine optimization.

It wasn’t always this way. Do you remember AltaVista, Excite, WebCrawler, Infoseek, or Lycos? Google put them all to rest and became the top search engine in the world by redefining the algorithm for search engine rankings by first and foremost measuring “backlinks” to a website.

What is a backlink? A backlink is a link from another website to your website. When a website links to your website, they are essentially “voting” for your website. The more backlinks you can get to your website, the better. Sorta. The reputation and credibility of the website linking to you also plays a major factor in search engines algorithm. So if you run a website on home improvement, and HGTV decides to link to your website for advice on home improvement, that link is going to give you more credibility than say a link by Joe Builder who posted a message on some forum.

Our internet marketing team will provide you with a comprehensive backlink analysis and construct a search engine optimization strategy to develop new backlinks. It takes time and a lot of patience but quality backlinks are essential in obtaining good search engine rankings.

Contact Boom Consulting or give us a call at 512-609-0022 to learn more about what backlink analysis can do for you.